HUUE
Huue cultures nature’s rainbow to create a brighter future for the planet using biotechnology to create the world’s most sustainable dyes for the industries that are shaping the future of Earth.
It’s a little known fact: the indigo blue that gives jeans their iconic look is highly polluting to the environment and made with toxic ingredients. Conventional indigo requires dangerous chemicals – like benzene, formaldehyde, and sodamide – and carbon-emitting petroleum to produce.
Instead of using toxic chemicals, Huue turns sugar into dye. Their team first examines how color compounds occur in nature. From there, they leverage proprietary bioengineering to create microbes that mirror nature’s process and consume sugar to enzymatically produce dye. Theirs is the only dye technology that’s sustainable and compatible with existing manufacturing as a one-to-one solution.