FUROID™

Overview: 
Based in the Netherlands, Geneus Biotech has just debuted Furoid, it’s first biomaterial product that aims to revolutionise how fur is produced. The company, which has partnered up with scientists at the University of Amsterdam since last year, uses cellular agriculture technology to make its fur that is molecularly identical to the real deal. 

Ingredient information:
Furoid is made through a similar process that cultured meat makers like fellow Dutch pioneers Mosa Meat or San Francisco’s Eat Just use to make their cultivated products. Geneus Biotech applies this process, which involves combining cells with growth factors and biomaterials, to cultivate the natural tissue properties found in animal fur. 

Sustainability credentials:
Having to raise animals and extract their fur using cruel methods is a hugely environmentally taxing process, not to mention unethical. For example, it is estimated that producing just one kilogram of mink fur, generates around 110 kilograms of carbon dioxide.

Application and use:
Furoid is hypoallergenic, resembles real animal fur and bears all its qualities, from durability to warmth. But of course, it is 100% animal-free and far more sustainable. 

Further information: Read more here